Corporate Haiku

Well, this title is a bit of a tease.  I have been working for about a week solid on a proposal, and someone suggested we needed some very short pieces in call-out boxes for the non-technical people (who are going to ignore everything else in the proposal).  So I churned these three out, and noticed that they did look like corporate poetry, though none of them are remotely haiku.  (Maybe next time.)  Enjoy!

Firm A/Firm B:

cutting-edge experience

in advanced model development

combined with local understanding.

This project is centered

around the client's needs

for a forecasting tool

to inform critical decisions

on infrastructure,

pricing and tolling,

transit congestion,

highway congestion,

supporting Green modes,

reducing greenhouse gases,

and improving freight movement

throughout the region.

The proposed enhancements

to the model support

better forecasts and

a deeper understanding

of these issues.

Enhancements to the model

extend the work and school

journey concept to full-tour

modelling with consideration

of impact of stops in the combined

mode choice/time-of-day model.

With the addition of destination choice

for all tour/trip purposes, as well as

a stop location model

for inbound and outbound legs,

the model is well-positioned to

move to an activity-based model

in the next phase of enhancements.